Although it hasn’t officially taken place yet, experts can predict that Taylor Swift’s The Eras Tour will become the highest-grossing tour of 2022, and may even break many records. all time set by previous legends such as The Rolling Stones, U2, Madonna,… The fever for tickets to The Eras Tour is at an unprecedented high, surpassing all of Taylor’s previous tours. Swift already has sky-high sales.
International media paid attention to this tour at an unprecedented level because this was Taylor Swift’s comeback tour to promote 4 albums: Lover, Folklore, Evermore, Midnights. Previously, Taylor Swift often had a tradition of doing a tour after an album was released, but the epidemic prevented her from going on a tour to promote 4 albums, so it’s not difficult to understand why the number of people buying tickets was high. so ecstatic.
52 shows of The Eras Tour are announced
According to information from Live Nations President Greg Maffei, there were a total of 14 million people “lining up” on the website to wait for a spot to buy tickets, this number is enough to fill 900 large outdoor stadiums. In fact, the number of 14 million people who want to buy tickets is double the total number of tickets sold for the 5 biggest tours in the US in 2022 plus the Super Bowl.
Ticket prices to attend Taylor Swift’s The Eras Tour range from $49 to $899. In summary, after just 1 day of pre-sale, The Eras Tour sold a total of 2 million tickets for 52 shows alone. At the beginning, Taylor Swift only opened tickets for 27 shows in 20 cities across the United States, but due to unprecedented demand, her team had to continuously add more shows to the list to increase the total number. 52 to the present and is expected to continue to be extended. All shows are held in the largest outdoor stadiums in the city where Taylor Swift is performing, with capacities ranging from 40,000 to 80,000 per night.
A huge crowd of spectators attended Taylor Swift’s music night.
Tickets to The Eras Tour went on sale on November 15 on the Ticketmaster website and immediately crashed the website for many hours. Variety predicts that even though it has not yet taken place, the revenue of The Eras Tour has surpassed the Reputation Stadium Tour to become the highest-grossing tour in the US of all time and will soon join the list of highest-grossing of all time. grand.
Notably, the tickets sold on November 15 were completely pre-sales, buyers had to register as members in advance to be able to own these tickets. The official ticket sale date to the public was November 18, but Ticketmaster canceled this ticket sale, leading to a huge wave of criticism from those who could not buy tickets, accusing this unit of violating their rights. consumer and antitrust laws. Many members of the US Senate and House of Representatives have also paid attention to this issue, causing the Department of Justice to personally investigate Live Nations and Ticketmaster – which is almost a monopoly in organizing stadium tours and tours. release tickets in the US market.
Taylor Swift also spoke up on Instagram story and sent a sincere apology to the entire audience for this incident. She affirmed that she is always on the side of her fans and will find a way to overcome this consequence.
Taylor Swift is one of the most successful touring artists of all time.
The tour will begin on March 17, 2023 in the city of Glendale, Arizona. Even though she chose to perform in stadiums with large capacity, in each city she visited, Taylor Swift still had to perform at least 2 nights or 3 nights consecutively to meet audience demand. Particularly when performing in California, Taylor Swift performed 5 consecutive nights at So-Fi Stadium with a capacity of about 50,000 spectators each night.
